Google Reviews for Hotels: Fill More Rooms With Guest Voices
Travellers choose a hotel from the other side of a screen, often a city they have never visited. They open the map, compare nearby properties and read recent reviews about cleanliness, noise, breakfast, the welcome at reception and whether the room matched the photos.
The difficulty is timing. Guests are busy with luggage at check-out, and they only think of feedback after the trip, when routine takes over. The wheel at the front desk or in the room gives them a prompt while the stay is still fresh.
The best moments to offer the wheel (hotels)
Timing matters more than wording: here is when customers are most willing to play and talk about their experience.
- 1
At check-out
While the receptionist prints the bill and returns the deposit, the guest is relaxed. Point to the QR stand and mention they can spin for a small gift.
- 2
Over breakfast
Guests enjoying a leisurely morning coffee have time to scan. A card on the table can spark a spin before they go back upstairs to pack.
- 3
After a special request
When you arrange a late check-out, a cot or a quiet room, guests remember the effort. Mention the wheel as you confirm the arrangement.
- 4
Evening at the bar
Guests who spend the evening at the hotel bar are in a good mood. A stand beside the menu invites a spin with their last drink.
Where to put the QR code
Front desk
A stand at the key-card counter where every departing guest passes, with a clear invitation to spin before leaving.
Bedside card
A small card on the bedside table or desk lets guests scan from their own room after a restful night.
Lift poster
A poster inside the lift gives guests a moment to scan while heading down with their bags.
Low-cost reward ideas
Every prize comes from you, so a simple, real, inexpensive prize beats a promise you cannot keep.
- 01
Extra breakfast treat
A coffee or fresh juice costs the kitchen very little and pleases guests lingering over breakfast.
- 02
Late check-out
Often costs nothing when the room is not booked that evening, yet guests value it highly.
- 03
Welcome drink next stay
Only redeemed when guests return, and the cost is a single glass.
- 04
Room upgrade voucher
Subject to availability, so you only give it when a better room would sit empty anyway.
- 05
Local snack bag
A small bag from a nearby producer makes guests feel connected to the area at low cost.
Replying to reviews: two templates to adapt
Your reply
Dear Marie, thank you for such kind words about your stay. We are so glad the room was quiet, the breakfast was to your taste and the team at reception helped you plan your days. We would love to welcome you back to the hotel soon.
Your reply
Dear Marie, we are sorry that your room was noisy at night and that the air conditioning did not work as it should. You expected a restful stay and we did not deliver. Please write to the manager directly so we can look into it and offer a fitting gesture on a future visit.
Set up in 10 minutes
- 1
Create your account
Sign up with the general manager's email, and decide whether reception or guest relations answers reviews, as hotels often receive them in several languages.
- 2
Build the wheel
Choose rewards that cost almost nothing, like late check-out and breakfast extras. Paste your hotel's Google review link and test the wheel from a room as a guest would.
- 3
Print the QR code
Print the QR code for the front desk, the breakfast tables and the bedside cards. Refresh the cards each season so they never look worn or dated.
- 4
Track and reply
Review the dashboard each Monday and answer new reviews in the guest's language. Share praise with housekeeping and breakfast staff, so the team sees the effect of their work.
Frequently asked questions
Should I put the QR code in every room?
A small card on the desk works well, as long as it is discreet. Guests who enjoyed the stay can scan from their room, and others will still see the stand at check-out.
Can guests from abroad use the wheel?
Yes. Guests use their own phones, and Google accepts reviews in any language. Replying in the same language they wrote in is a thoughtful touch that international travellers really appreciate and remember.
What about guests who booked through a travel platform?
It makes no difference. The wheel invites guests to share their experience on Google whichever channel they booked through, which strengthens your own listing and, over time, your direct bookings as well as your reputation.
Launch your wheel today
Create your account, pick your prizes and print your QR code: your next customers can play tomorrow.
Create my wheel