Google review wheel: a prize game that invites customers to leave a review

How a Google review wheel works

The journey takes four taps, with no app to install and no account for the customer.

1. The customer scans the QR code on the counter, the table or the receipt.
2. A page opens in their browser with a wheel in your shop colors.
3. They spin it and discover a prize: a coffee, a discount, a dessert, a small item.
4. A button then invites them to review you on Google, one tap away from your review form.

It works like a loyalty game: you thank the customer for coming, give them a pleasant moment, and ask for a review while they are in a good mood. The technical walkthrough is on how it works.

What your customers see on their phone

The screen is designed for one thumb and three seconds of attention. The customer sees your business name, your logo, the wheel and a single button. No sign-up form, no password.

Once the wheel stops, they see the prize and a simple instruction to collect it in store, such as showing the screen at the counter. The Google button is clear, the review stays optional and the prize does not depend on the rating or the text.

On your side, every game is counted in your dashboard: scans, games played and clicks to Google. You see what works and which sign position performs best.

Why a wheel raises the number of reviews

Many happy customers never leave a review, simply because nobody invited them. Asking out loud at the till is awkward for everyone. A wheel changes the nature of the exchange: you are not asking for a favor, you are offering a game.

• A natural reason to scan: the customer already holds their phone and has something to play for.
• A positive moment: the prize creates a good feeling right before the review invitation.
• One simple gesture: a single tap leads to the form, with no hunting for your listing in Maps.
• A visible sign: a colorful wheel catches the eye better than a "Leave us a review" notice.

We do not promise a figure: it depends on your footfall and where the sign sits. To size your goal, read our guide on how many reviews you need for 4.5 stars and our methods to get more Google reviews, both in French.

Prize ideas for your wheel

A good prize is cheap, collected on the spot and makes people want to come back. Ideas by type of business:

• Restaurant, cafe, bar: a free coffee, a dessert, a drink, 10% off the next bill. See Google reviews for restaurants.
• Hair salon, beauty salon: a scalp treatment, a miniature product, 5 EUR off the next service. See Google reviews for hair salons.
• Bakery, neighborhood shop: a pastry, a small item, a discount on the next purchase. See Google reviews for bakeries.
• Trades and services: a free check-up, a discount on the next job, a small accessory.

You set the prizes and their odds yourself. Add a few low-value "Thanks, see you soon" slices and keep big prizes rare to control the budget. As a rule of thumb for a prize-draw style wheel, plan about one valuable prize every twenty games.

Set up your wheel in four steps

1. Create your account and enter your business, logo and colors.
2. Paste your Google review link. Do not have it? Our free Google review link generator creates it.
3. Pick your prizes and their odds, then test the wheel from your own phone.
4. Print and display the QR code. For the stand, see the QR stand for Google reviews, ready to print.

Allow about ten minutes for a first wheel. An illustrated walkthrough is available in the wheel tutorial.

Staying within Google rules

Google review policies forbid tying a benefit to writing a review, or to a positive one. That is why the wheel is built on one principle: the prize goes to every player, whether they leave a review or not, and whatever the rating.

In practice, never tell a customer "a review in exchange for a prize" and never screen out unhappy customers. Invite an honest review, thank them, and reply to every review, including the critical ones.

Pricing and who it is for

AvisBonus costs 9.78 EUR per month, with no commitment, for a branded wheel, the QR code and game tracking. The real cost of the setup is the prizes you choose to give.

The wheel suits businesses with foot traffic and customers who wait a moment: food, hair, beauty, bakery, garage, retail. For a plain link shared by SMS or email, the QR code and direct link is enough. To go further, see our tips to increase your Google reviews or the guides section, in French.