QR code for Google reviews: build your direct link and display it in store
A Google review QR code opens your listing's review form in one scan. The customer does not have to search for your business or type its name: they point their phone, pick their stars and write if they want to.
This page covers how to generate it, where to place it and how to print it. If you want to add a game and a prize before the review, that is the topic of our prize wheel page.
What a Google review QR code contains
A QR code is just a web address drawn as a square. A review QR code encodes the direct link to your review form, shaped like g.page/r/.../review, or the address built from your Place ID.
Everything starts with the link. If the link is wrong, the QR code is wrong. Our guide on the direct Google review link, in French, shows how to get it from your Google Business Profile.
Generate your QR code in three steps
- Get your direct link. From your Google listing, or with our Google review link generator, free and with no sign-up.
- Turn it into a QR code. Paste the link into any QR generator, or let AvisBonus create it automatically in your colors.
- Put it on a support. Use our printable QR stand for Google reviews, or add the code to your own artwork.
For a detailed tutorial with screenshots, read the guide QR code for Google reviews: how to do it, in French.
Where to place your QR code so it gets scanned
A QR code nobody sees is useless. The right spot is where customers have a few spare seconds and their phone in hand:
- At the counter or till, at eye level, during payment.
- On tables in a restaurant or cafe, in a stand, while waiting for the bill.
- In the waiting area or at the chair for a hairdresser, beauty salon or clinic.
- On the receipt, invoice or bag handed to the customer, for a scan at home.
- On business cards, email signatures or quotes for tradespeople.
Avoid the street-facing window: nobody scans a code while walking, and the customer has not yet experienced your service.
Print formats and tips
A QR code reads badly when it is too small, low contrast or printed on a glossy surface. A few benchmarks:
- Size: at least 3 cm per side for a scan at 30 cm. A table stand reads well at 4 or 5 cm.
- Contrast: dark code on a light background. Avoid gradients and photo backgrounds.
- Quiet zone: keep a blank margin of about 4 modules around the square.
- Format: A5 or A6 sign for the counter, folding stand for tables, sticker for an inside window.
- Paper: matte is best. Glossy varnish reflects light and confuses the camera.
- A call to action: "Scan to share your feedback" reassures people and lifts scans.
QR code or direct link: which one?
Both open the same form. The QR code fits when the customer is in front of you. The direct link fits when they have already left or have no printed support in sight.
- QR code: in store, on tables, on receipts, on flyers.
- Direct link: by SMS, by email after the visit, in your signature, on your website or social pages.
They work together. Many businesses display the QR code in the room and send the link to customers who were delivered or booked online.
Test before you print
Before printing a hundred copies, scan the code with two different phones, one Android and one iPhone, and check that the review form opens on your business, not on a search page.
The QR code is not a magic lever: to hit your goals, combine it with our methods to get more Google reviews, in French, and reply to every review. If you also want to give customers a prize through a game, discover the Google review wheel.
Depending on your trade, you will also find display examples on the Google reviews by industry pages.
QR code for Google reviews: frequently asked questions
How do I create a QR code for Google reviews?
Get the direct review link from your Google listing, then paste it into a QR generator. Our free link generator gives you the link without connecting to your account.
Is a Google review QR code free?
Generating the link and printing a stand with our tools is free. The QR code built into a prize wheel is part of the AvisBonus subscription.
Where should I stick the QR code in my business?
At the counter, on tables, in the waiting area or on the receipt, meaning where customers wait and hold their phone. Avoid the street-facing window.
What is the minimum size for a printed QR code?
About 3 cm per side for a scan at 30 cm, a bit more if the sign is farther away. Keep strong contrast and a blank margin around it.
Does the QR code expire?
A QR code that directly encodes your Google link does not expire. It only changes if the link itself changes, for example if you edit or remove your listing.
Do customers need an app to scan it?
No. The camera on most recent smartphones reads QR codes. The customer is then sent to the review form in their browser.
What is the difference between the QR code and the review wheel?
The QR code goes straight to the review form. The wheel adds a game with a prize before that form. Both use the same scan.
Can I give a prize in exchange for a review?
Not in exchange for a review, Google forbids it. You can give a prize to all your customers and invite them, with no condition, to leave a review.
Tools and related pages
Your QR code in a few minutes
Create your account, paste your review link and download a print-ready QR code.